3 Quick Tips to Tag and Track with Google Analytics

Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs.

Tagging and tracking can be an important way to segment and understand user behaviour on your website.

Google Analytics offers lots of ways to do this, but finding out how to do it isn’t always so obvious. Knowing a little bit more about your visitors allows you to make better more informed decisions and ultimately provide a better site to your visitors. There are multiple ways that you can segment, track, and tag site visitors that are not so obvious “out of the box”.

1. Tagging links to know what media delivered them

There are some custom variables that you can set on your links to provide additional tracking capabilities in Google Analytics. ROI Revolution has created a great Destination URL Builder that will help you quickly turn your URL into a fully tagged and ready to go URL that will provide more meaning about your visitors in Google Analytics.

Your end user will never see all this because all they do is click on the link and go to the page, but this provides much more information to us about how this user found out about this page. This is a great tactic for understanding visitors who come from email marketing, snail mail (through a shortened URL and 301 redirector of which I’ll discuss in more detail soon), and other off site links coming to your site.

Example with this LinkedIn campaign I might have additional sources of email marketing, campus posters, snail mail postcards, newsletters, and social networks. Then because each have a specific tracking parameter tagged to the URL I can then see which campaign was the most beneficial.

2. Tracking downloads and Off Site Links

Sometimes you need to track things besides pages on your site. For example you would like to track a PDF downloaded on your site. Maybe something important like your college viewbook?

The trackPageview variable can really include any directory or definition that you choose.

Keep in mind that you can use this onClick call to track a lot more than pdf downloads. If you want to track how many clicks to an external link (say you have an intranet that is on a different domain that you want to track traffic too or have an external campus bookstore) then you can also use this variable. Same for any sort of documents including videos.

As I mentioned make sure that you keep it monitored in a friendly organized way. Maybe for videos you keep them all in a “streaming-media” directory or external links in an “off-site” directory to help make them easy to find.

3. Segmenting Audience

If you are wanting to segment your visitor type to better understand what a specific audience type does on your site this variable can come in very handy. With the link code you simply send them to a page and assume that anyone who visits that page is going to be in the segmented audience.


So there you have it three easy ways to make your analytics data that much more valuable to you. Of course, if this is your first time with Google Analytics these tips are probably not that useful to you without some basic Google Analytics setup tips.

A Look At 2014 Trends for Online Marketing

It appears as if the 3 core locations of financial investment in advertising for 2014 are most likely to proceed to be Mobile and also Content Marketing as well as Big Data in several companies. One of the most considerable adjustment is in mobile marketing where there is a decrease in appeal, possibly proposing a realisation of the problem of motivating clients to purchase as opposed to internet browser through this network.

Conversion Rate Optimisation as well as Marketing Automation will certainly raise in financial investment because these are concerning procedure as well as boosting efficiency, so they could possibly provide reduced threat returns compared to various other tasks.

Considering that the primary first-class styles, the “Usual Suspects” are most likely to be comparable for 2014,  this year it would certainly be intriguing and also better to pierce much deeper to view which particular electronic advertising innovations and also strategies will certainly be very important styles in 2014.


 Defining Future vision of “Modern” or Integrated Marketing

How Digital Marketing incorporates with various other advertising and marketing networks is the most significant obstacle of carrying out electronic advertising, more crucial compared to any type of methods for particular networks. It calls for leaders to specify a vision of exactly how stations will certainly incorporate as well as the change required in folks, procedure, metrics and also devices to maximize electronic advertising and marketing. In shorts, it requires a lasting approach.

Modern Marketing has actually been embraced by various other suppliers such as Oracle/Eloqua with the “Modern Mark” character which is a cool tool, however I directly do not like “Modern Marketing” as a tag because it’s a tautology– present advertising and marketing is constantly contemporary as well as its not detailed! Rather I favor to believe of exactly what’s required for Digital Transformation to Integrated or Multichannel advertising … Still, it’s far better compared to a straightforward vision on Inbound Marketing which does not stress the requirement for assimilation.

 Managing efficiency vehicle drivers via development hacking

Development hacking is a principle from start-up organisations that is being used even more to bigger organisations in 2013– some also have Growth Hacker in their Job Title. Digital marketing experts might understand it as CRO- Conversion Rate Optimisation, but it’s wider compared to this, taking a look at examining different company designs and refining Product providing as well as Pricing versions too.

CXM: Investment in Marketing Personas and touchpoint satisfaction mapping

Modern Marketing naturally focuses on the customer as well as we’ve seen more focus on use of Customer Personas to help here as part of Customer Experience Management. Our customer persona toolkit is among one of the most preferred functional resources on Smart Insights.

In 2014,  the trend to managing the total customer experience to continue. CXM signifies a change from a concentrate on User Experience and functionality of the first touchpoint to broader touchpoint mapping throughout consumer trips and through the customer lifecycle consisting of evaluation of post sales assistance and customer care.

Increase in micro-targeting making use of paid as well as had media

As we’ve stated in our once a week informs, 2013 has actually viewed a development in targeting choices in each of Facebook (e.g. Promoted Posts, Custom Audiences, FBX), LinkedIn (Sponsored Updates adding to targeted advertisements) and Twitter (Keyword, Interest, Device and Geographic targeting of Promoted posts), these have given many more options to target the user particularly on mobile devices where most of social media sites communications happen today in lots of customer markets. Anticipate to view lots of business will certainly be screening as well as refining these targeting alternatives in 2014. Will certainly we advertisement targeting alternatives in Google+?!

Trend 6: Use of adscription designs to examine media efficiency

We have actually assessed various media adscription methods for numerous years now, yet they were never ever going to be widely adopted until free tools were available as Google has now done via Multichannel Funnels.

Google’s earlier advancements to bring customer touchpoint point modelling to the mainstream have actually been contributed to in 2013 by the brand-new Attribution Modeling Tool and also its Customer Journey Mapping standard.

Mobile customer online ad investment

Google as well as Facebook behaved in 2013 to improve their advertisement earnings from consumers utilizing mobile tools, this was a significant risk to their profits design. Google’s brand-new Enhanced AdWords projects have actually had a huge effect on CPC (for instance, Greenlight has actually viewed a 30 % boost in CPC given that Google’s Enhanced campaigns) were introduced.

SEO Signals = Content, author and outreach quality

Search proceeds to be a major driver of visits, leads and sales for most businesses, so it’s important that business, or their agencies are on top of the current adjustments in the Google formula. I advise these 10 trends from the Search Engine Journal recap for the best sensible assistance. You can consider the Moz ranking aspects, yet this is a lot more technological, much less functional.